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Rajesh Goyal
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Ads by Google One of the most sought after item by Indians is gold. Since ancient time Gold is considered as a store house of value in India. Be it urban India or rural India, rich or poor India, each one tries to buy gold at the first available opportunity. Ladies always eye for this yellow metal. In an estimate India consumers over 500 tonnes of gold every year and 80% of this is used in jewellery manufacture. Rural India accounts for nearly 70% of Indian gold consumption. In India majority of jewellery is still manufactured in traditional method i.e. by hand using a mouth blowpipe with an oil or candle flame for soldering and melting and alloyed using charcoal furnaces. However, in recent times big brands like Tanshiq have also entered in the gold jewellery market in a big way in urban India.
However, the purity of gold has always been of great concern for households in India. We are all well aware that large scale sales of gold are prevalent in India which is far from pure gold. All over India crores of people are being cheated by jewellers. Only good point is that in recent times, an awareness has been created and jewellers in big cities with brand names now at least do not cheat in large scale. They can inflate prices on one pretext or other, but quality of gold content has certainly shown some improvement. However, in smaller towns where there is a tradition of family jewellers, who frankly speaking really betray the gullible poor customers. In the name that they are ready to buy back gold any time, they are able to sell gold with lots of impurities.
In India mostly jewellery sold is under purity of 22 carat, whereas internationally the popular jewellery is of 18 or14 carat.
We give below an ad by Government of India, which appeared in September 2012 in major newspapers, and which everybody must read to know the basic facts about gold and what to check while purchasing gold jewellery.
Ads by Google The Hallmarking of Gold Jewellery in India
BIS hallmark for gold jewellery consists of five components:
Purity grade
‘A’ is 2000
‘B’ – 2001 ‘C’ – 2002 ‘D’ – 2003 ‘E’ – 2004 ‘F’ – 2005 ‘G’ – 2006 ‘H’ – 2007 ‘J’ – 2008 'K' – 2009 'L' – 2010 'M' – 2011
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